Our Brand-People

OUR PEOPLE

From our farmers and factory workers to our stores, warehouse team, and all the way to head office - we're committed to working together every step of the way towards positive change. We were one of the first groups to support ethical working for homeworkers through ETI's ethical trade standards, and will always adhere to its code for fair pay and treatment. From supporting our network of artisans to working with our suppliers to monitor and improve working conditions, here's how we support our community.

CONSCIOUS CRAFT

Since day one keeping handcraft traditions alive has been at the forefront of our brand. While we’ve grown a lot since then, supporting artisans and women in India’s handcraft communities is still one of our key missions.

CONSCIOUS CRAFT

We support 480 artisans in 21 handcraft communities by enabling working from home for women, along with completing regular visits and monitoring worker happiness using our worker wellbeing tool

As a majority female business, we’re working with our suppliers to support the many women and girls in our community with training sessions in financial literacy, health and safety and respecting women in the workplace

We only work with factories that meet our minimum code of conduct requirements, and we continuously monitor our partner factories for safe working conditions, fair pay and treatment.

CONSCIOUS CRAFT

In 2023 that included:

74 visits to our partner factories

360 actions taken to improve working conditions

CHAMPIONING WOMEN

We are proud to be a majority female business. 94% of all our employees are women, along with 71% of our leadership team.